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Contemporary Advertising /

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William F.Arens
Contemporary Advertising / William F.Arens - 6th Edn. - Boston McGraw hill c1982 - [xxxi] , 501p . : Graph ; 28cm.

Includes Index .

ISBN: 0-256-18257-4

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 659.1/ARC

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