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Marketing Research Text and Cases/

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Boyd, W. Harper
Marketing Research Text and Cases/ Harper W. Boyd , Jr. Ralph Westfall & Stanley F. Stasch - 7th - U S A Richard D. Irwin c2004 - [xv],816p.: Table, Graph ; 24 cm.

Includes Index.

ISBN: 8185386161

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83/ B7894m/ 2004

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