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Hand Book of Marketing Scales/

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W.O.Beardeh
Hand Book of Marketing Scales/ W. O. Beardeh - 1st Edn. - London Sage c1993 - [xii], 352p. : ill, 29cm ; Marketing.

ISBN: 0-8039-5155-8

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / BEM

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