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Successful Advertising Research Methods

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Jack B. Haskins
Successful Advertising Research Methods Jack B. Haskins & Alice Kendrick - U.S.A NTC 1992 - 453p. : 24cm.

Includes Index .

ISBN: 0-8442-3189-4

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 659.1072/HAS

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