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Strategic Marketing Management/

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Aaker, D. A .
Strategic Marketing Management/ D. A . Aaker - 5th Edn. - New York John wiley c1998 - [xix] ,330p . : ill, 23cm.

Includes Index.

ISBN: 0471177431

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/ Aa41s/ 1998

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