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Essentials of Marketing/

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W. D. Perreault
Essentials of Marketing/ W. D. Perreault - 7th Edn. - London Irwin c1997 - [xxvi] , 613p . : Graph ; 26cm .

Icludes Index .

ISBN: 0-256-18341-4

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/PEE

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