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Strategic Marketing Management/

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Ferrell, O. C.
Strategic Marketing Management/ O. C. Ferrell - 1st Edn. - Ohio South Western c1994 - xv,404p.: 23cm.

Includes Index

ISBN: 0538828234

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/ F4138s/ 1994

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