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Strategic Marketing & Channel Management/

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Donald J.Bowersox & M.Bixby Cooper
Strategic Marketing & Channel Management/ Donald J. Bowersox & M. Bixby Cooper - 1st Edn. - New York Mc Grow Hill c1992 - [xix],488p.: Table,Chart;232cm.

Includes index.

ISBN: 0-07-006757-0

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/ B6779s/ 1992

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