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International Marketing Strategy/

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Isobel Doole & Robin Lowe
International Marketing Strategy/ Isobel Doole & Robin Lowe - 1st Edn. - London Thomson Business Press c1997 - [xv] . 400p . : ill . ; 23cm.

Includes Index

ISBN: 0-415-14454-x

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/DOI

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