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Service Marketing : An Active Learning Resource Guide/

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Lauren K. Wright & Others
Service Marketing : An Active Learning Resource Guide/ Lauren K. Wright & Others - 1st Edn. - New York Mc Grow Hill c1997 - [iv],314p.: 27cm. Marketing.

ISBN: 0-07-078251-2

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/WRS

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Service Marketing : An Active Learning Resource Guide/

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