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International Marketing Strategy : Analysis Development Implementation

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Isobel Doole , Robin Lowe & Chris Phillips
International Marketing Strategy : Analysis Development Implementation Isobel Doole, Robin Lowe & Chris Phillips - 1st - U S A Thompson 1994 - [xx],508p. : ill, Table. 24cm. Marketing.

Includes Index.

ISBN: 0-415-08985-9

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / DOM

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