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Services Marketing/

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Christopher Lovelock & Jochen Writz
Services Marketing/ Christopher Lovelock & Jochen Wirtz - 5th Edn. - Singapoore Person Education c2004 - 652 p. : ill. , chart, graph, ;24 cm. Marketing.

Includes Index.

ISBN: 8129704536

Subjects--Personal Names:
Services Marketing

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/ L9112s/ 2004

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