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Service Marketing: Concepts Strategies & Cases/

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K.Douglas Hoffman/John E.G.Batson
Service Marketing: Concepts Strategies & Cases/ K. Douglas Hoffman, John E. G. Batson - 4th Edn. - Australia Thomson South-Western c2006 - 10554 p.

ISBN: 81-315-0327-5

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / 658.8

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