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Hoffman, K.Douglas
Services Marketing Concepts,Strategies & Cases Hoffman, K.Douglas - 4th - South Western Thomson 2006 - xix, 588p. : ill, Graph, Chart, 21cm. Marketing. - Hoffman K. Douglas .

Includes Index and Glossary.

Subjects--Topical Terms:
Bateson, G. E. Jhon

Dewey Class. No.: 658.8/ H6991s/ 2006 /

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