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International and global marketing : concepts and cases /

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Meloan, Taylor W.
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. - 1st Edn. - Chicago : Irwin, c1995. - xiii, 640 p. : ill. ; 23 cm. - The Irwin series in marketing .

Includes Index

Includes bibliograhical references.

ISBN: 0256157235

LCCN: 94017867

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.848 / M528i/ 1995

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