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Integrated Advertising, Promotion, and Marketing Communications/

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Clow, Kenneth E.
Integrated Advertising, Promotion, and Marketing Communications/ Kenneth E. Clow, Donald E. Baack - 6th ed. - India: Pearson, c2014 - 455 p.: ills.; 25 cm.

Includes Index

ISBN: 9789332518377

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 659.1/ C648i/ 2014

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