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Marketing Management/

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Kotler, Philip
Marketing Management/ Philip Kotler...[et al.]. - 17th Edn. - India: Pearson, c2022 - xxxiii, 596 p.: ills.; 26 cm.

Includes Index

Fundamentals of Marketing Management, Understanding the Market, Developing a viable Marker Strategy, Designing
Value, Communication Value, Managing Growth

ISBN: 9789356062665

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/ K874m/ 2022

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