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International Marketing/

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Cateora, Philip R.
International Marketing/ Philip R. Cateora...[et al.]. - 18th - India: McGraw Hill Education (India) Private Limited, c2020 - xxvii, 680 p.: ills.; 26 cm.

Includes Index

The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Implementing Global Marketing Strategies

ISBN: 9789389538243

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.848/ C359i/ 2020

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