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Sales and Distribution Management: Decisions, Strategies, and Cases /

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Still, Richard R.
Sales and Distribution Management: Decisions, Strategies, and Cases / Richard R. Still...[et al.]. - 7th ed. - India: Pearson, c2024 - xxvii, 620 p.: 24 cm

Includes Index

Personal selling and marketing strategy, sales management and the business enterprise, sales management, personal selling, and salesmanship, setting personal selling objectives

ISBN: 9789361593994

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.81/ S8571s/ 2024

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