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Strategic Marketing Management/

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Chernev, Alexander
Strategic Marketing Management/ Alexander Chernev - 9th Edn. - USA: Cerebellum Press, c2018 - viii, 287 p.: 24 cm.

Includes Index

Part One: The Big Picture --- Part Two: Marketing Strategy --- Part Three: Marketing Tactics --- Part Four: Managing Growth --- Part Five: Strategic Marketing Workbook

ISBN: 9781936572502

Subjects--Topical Terms:
Management
Marketing

Dewey Class. No.: 658.8/ C5216s/ 2018

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