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The Strategic Enemy: How to Build and Position a Brand Worth Fighting For/

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Ries, Laura
The Strategic Enemy: How to Build and Position a Brand Worth Fighting For/ Laura Ries - 1st ed - Hoboken, New Jersey: John Wiley & Sons, Inc., c2025 - xii, 221 p.: 23.5 cm

Includes Index

ISBN: 9781394323937

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.827/ R5952s/ 2025

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The Strategic Enemy: How to Build and Position a Brand Worth Fighting For/

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