Advertising and Promotion : An Integrated Marketing Communications Perspective / (Record no. 3106)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BUBTL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151213s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-310126-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 / BEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 210 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion : An Integrated Marketing Communications Perspective / |
| Statement of responsibility, etc. | George E.Belch, Michael A. Belch,Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill Education Private Limited, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 818 p . : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 2495 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 208 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 9 (RLIN) | 2494 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Password | 0 |
| Logon | 0 |
| Link text | Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 03/12/2019 | 4982 | 1 | 659.1 BEA | BUBTL-20034982 | 11/25/2025 | 11/17/2025 | C-1 | 03/12/2019 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 03/12/2019 | 4980 | 659.1 BEA | BUBTL-20034980 | 03/12/2019 | C-2 | 03/12/2019 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 03/12/2019 | 4979 | 659.1 BEA | BUBTL-20034979 | 03/12/2019 | C-3 | 03/12/2019 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/13/2012 | 14019 | 659.1 / BEA | BUBTL-200314019 | 12/08/2019 | C-4 | 12/08/2019 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/13/2012 | 14020 | 659.1 / BEA | BUBTL-200314020 | 12/08/2019 | C-5 | 12/08/2019 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/13/2012 | 14021 | 659.1 / BEA | BUBTL-200314021 | 12/08/2019 | C-6 | 12/08/2019 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/13/2012 | 14022 | 1 | 659.1 / BEA | BUBTL-200314022 | 05/03/2024 | 02/17/2024 | C-7 | 12/08/2019 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/13/2012 | 14023 | 659.1 / BEA | BUBTL-200314023 | 12/08/2019 | C-8 | 12/08/2019 | Books |