Services Marketing : People, Technology, Strategy / (Record no. 6174)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BUBTL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191207b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-5939-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / LOS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1297 |
| Personal name | Lovelock, Christopher |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing : People, Technology, Strategy / |
| Statement of responsibility, etc. | Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 683 p. |
| Other physical details | ill. ; |
| Dimensions | 27.5 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 53 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2486 |
| Personal name | Wirtz, Jochen |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2487 |
| Personal name | Chatterjee, Jayanta |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Password | 0 |
| Logon | 0 |
| Link text | Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2012 | 13996 | 658.8 / LOS | BUBTL-200313996 | 12/07/2019 | C-1 | 12/07/2019 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2012 | 13997 | 658.8 / LOS | BUBTL-200313997 | 12/07/2019 | C-2 | 12/07/2019 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2012 | 13998 | 658.8 / LOS | BUBTL-200313998 | 12/07/2019 | C-3 | 12/07/2019 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2012 | 13999 | 658.8 / LOS | BUBTL-200313999 | 12/07/2019 | C-4 | 12/07/2019 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 09/12/2012 | 14000 | 658.8 / LOS | BUBTL-200314000 | 12/07/2019 | C-5 | 12/07/2019 | Books |