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Principles of Marketing/ (Record no. 7415)

MARC details
000 -LEADER
fixed length control field 00922nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BUBTL
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250128b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789357055215
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/ K874p/ 2023
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 52
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of Marketing/
Statement of responsibility, etc. Philip Kotler...[et al.].
250 ## - EDITION STATEMENT
Edition statement 19th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2023
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 736 p.:
Other physical details ills.;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Includes Index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Marketing: Creating Customer Value and Engagement, Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationship, Analyzing the Marketing Environment
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 53
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 168
Personal name Armstrong, Gray
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 6051
Personal name Balasubramanian, Sridhar
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 5952
Personal name Agnihotri, Prafulla Y.
856 ## - ELECTRONIC LOCATION AND ACCESS
Password 0
Logon 0
Link text Download
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type Total Renewals Checked out
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/06/2025 Purchase 30529 2 658.8/ K874p/ 2023 BUBTL-200330529 05/19/2026 05/11/2026 C-1 01/28/2025 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/06/2025 Purchase 30530 1 658.8/ K874p/ 2023 BUBTL-200330530 01/19/2026 01/12/2026 C-2 01/28/2025 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/06/2025 Purchase 30531   658.8/ K874p/ 2023 BUBTL-200330531 01/28/2025   C-3 01/28/2025 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/06/2025 Purchase 30532 2 658.8/ K874p/ 2023 BUBTL-200330532 05/11/2026 05/11/2026 C-4 01/28/2025 Books 2 05/18/2026
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/06/2025 Purchase 30533 2 658.8/ K874p/ 2023 BUBTL-200330533 04/30/2026 01/01/2026 C-5 01/28/2025 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/06/2025 Purchase 30534 4 658.8/ K874p/ 2023 BUBTL-200330534 01/12/2026 01/12/2026 C-6 01/28/2025 Books   01/19/2026
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/06/2025 Purchase 30535 2 658.8/ K874p/ 2023 BUBTL-200330535 07/13/2025 05/14/2025 C-7 01/28/2025 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/06/2025 Purchase 30536   658.8/ K874p/ 2023 BUBTL-200330536 01/28/2025   C-8 01/28/2025 Books    
    Dewey Decimal Classification   Not For Loan Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/06/2025 Purchase 30537   658.8/ K874p/ 2023 BUBTL-200330537 01/28/2025   C-9 01/28/2025 Books    
    Dewey Decimal Classification   Not For Loan Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/06/2025 Purchase 30538   658.8/ K874p/ 2023 BUBTL-200330538 01/28/2025   C-10 01/28/2025 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/01/2026 Purchase 31337   658.8/ K874p/ 2023 BUBTL-200331337 01/13/2026   C-11 01/13/2026 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/01/2026 Purchase 31338   658.8/ K874p/ 2023 BUBTL-200331338 01/13/2026   C-12 01/13/2026 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/01/2026 Purchase 31339   658.8/ K874p/ 2023 BUBTL-200331339 01/13/2026   C-13 01/13/2026 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/01/2026 Purchase 31340   658.8/ K874p/ 2023 BUBTL-200331340 01/13/2026   C-14 01/13/2026 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/01/2026 Purchase 31341   658.8/ K874p/ 2023 BUBTL-200331341 01/13/2026   C-15 01/13/2026 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/01/2026 Purchase 31342   658.8/ K874p/ 2023 BUBTL-200331342 01/13/2026   C-16 01/13/2026 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/01/2026 Purchase 31343   658.8/ K874p/ 2023 BUBTL-200331343 01/13/2026   C-17 01/13/2026 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/01/2026 Purchase 31344 1 658.8/ K874p/ 2023 BUBTL-200331344 05/17/2026 05/10/2026 C-18 01/13/2026 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/01/2026 Purchase 31345   658.8/ K874p/ 2023 BUBTL-200331345 01/13/2026   C-19 01/13/2026 Books    
    Dewey Decimal Classification     Non-fiction Bangladesh University of Business and Technology Library Bangladesh University of Business and Technology Library Marketing Stacks 01/01/2026 Purchase 31346   658.8/ K874p/ 2023 BUBTL-200331346 01/13/2026   C-20 01/13/2026 Books    
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