Integrated Advertising, Promotion, and Marketing Communications/ (Record no. 7416)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00673nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BUBTL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250129b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/ C648i/ 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6052 |
| Personal name | Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications/ |
| Statement of responsibility, etc. | Kenneth E. Clow, Donald E. Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455 p.: |
| Other physical details | ills.; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 53 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6053 |
| Personal name | Baack, Donald E. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Password | 0 |
| Logon | 0 |
| Link text | Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30494 | 659.1/ C648i/ 2014 | BUBTL-200330494 | 01/29/2025 | C-1 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30495 | 659.1/ C648i/ 2014 | BUBTL-200330495 | 01/29/2025 | C-2 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30496 | 659.1/ C648i/ 2014 | BUBTL-200330496 | 01/29/2025 | C-3 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30497 | 659.1/ C648i/ 2014 | BUBTL-200330497 | 01/29/2025 | C-4 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30498 | 659.1/ C648i/ 2014 | BUBTL-200330498 | 01/29/2025 | C-5 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30499 | 659.1/ C648i/ 2014 | BUBTL-200330499 | 01/29/2025 | C-6 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30500 | 659.1/ C648i/ 2014 | BUBTL-200330500 | 01/29/2025 | C-7 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30501 | 659.1/ C648i/ 2014 | BUBTL-200330501 | 01/29/2025 | C-8 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30502 | 659.1/ C648i/ 2014 | BUBTL-200330502 | 01/29/2025 | C-9 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30503 | 659.1/ C648i/ 2014 | BUBTL-200330503 | 01/29/2025 | C-10 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30504 | 659.1/ C648i/ 2014 | BUBTL-200330504 | 01/29/2025 | C-11 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30505 | 659.1/ C648i/ 2014 | BUBTL-200330505 | 01/29/2025 | C-12 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30506 | 659.1/ C648i/ 2014 | BUBTL-200330506 | 01/29/2025 | C-13 | 01/29/2025 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30507 | 659.1/ C648i/ 2014 | BUBTL-200330507 | 01/29/2025 | C-14 | 01/29/2025 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/05/2025 | Purchase | 30508 | 659.1/ C648i/ 2014 | BUBTL-200330508 | 01/29/2025 | C-15 | 01/29/2025 | Books |