Marketing Management/ (Record no. 7417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00924nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BUBTL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250202b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/ K874m/ 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 52 |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management/ |
| Statement of responsibility, etc. | Philip Kotler...[et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th Edn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 596 p.: |
| Other physical details | ills.; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Fundamentals of Marketing Management, Understanding the Market, Developing a viable Marker Strategy, Designing<br/>Value, Communication Value, Managing Growth |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 53 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4622 |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4623 |
| Personal name | Chernev, Alexander |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4624 |
| Personal name | Sheth, Jagdish N. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4625 |
| Personal name | Shainesh, G. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Password | 0 |
| Logon | 0 |
| Link text | Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/06/2025 | Purchase | 30539 | 1 | 658.8/ K874m/ 2022 | BUBTL-200330539 | 10/07/2025 | 09/02/2025 | C-1 | 02/02/2025 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/06/2025 | Purchase | 30540 | 658.8/ K874m/ 2022 | BUBTL-200330540 | 02/02/2025 | C-2 | 02/02/2025 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/06/2025 | Purchase | 30541 | 658.8/ K874m/ 2022 | BUBTL-200330541 | 02/02/2025 | C-3 | 02/02/2025 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/06/2025 | Purchase | 30542 | 658.8/ K874m/ 2022 | BUBTL-200330542 | 02/02/2025 | C-4 | 02/02/2025 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/06/2025 | Purchase | 30543 | 658.8/ K874m/ 2022 | BUBTL-200330543 | 02/02/2025 | C-5 | 02/02/2025 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/06/2025 | Purchase | 30544 | 1 | 658.8/ K874m/ 2022 | BUBTL-200330544 | 03/03/2025 | 02/17/2025 | C-6 | 02/02/2025 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/06/2025 | Purchase | 30545 | 658.8/ K874m/ 2022 | BUBTL-200330545 | 02/02/2025 | C-7 | 02/02/2025 | Books | ||||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/06/2025 | Purchase | 30546 | 658.8/ K874m/ 2022 | BUBTL-200330546 | 02/02/2025 | C-8 | 02/02/2025 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Marketing Stacks | 01/06/2025 | Purchase | 30547 | 658.8/ K874m/ 2022 | BUBTL-200330547 | 02/02/2025 | C-9 | 02/02/2025 | Books |