Strategic Marketing Management/ (Record no. 7472)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BUBTL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250525b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781936572502 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/ C5216s/ 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4623 |
| Personal name | Chernev, Alexander |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Management/ |
| Statement of responsibility, etc. | Alexander Chernev |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th Edn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA: |
| Name of publisher, distributor, etc. | Cerebellum Press, |
| Date of publication, distribution, etc. | c2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 287 p.: |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: The Big Picture --- Part Two: Marketing Strategy --- Part Three: Marketing Tactics --- Part Four: Managing Growth --- Part Five: Strategic Marketing Workbook |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 39 |
| Topical term or geographic name as entry element | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 53 |
| Topical term or geographic name as entry element | Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Password | 0 |
| Logon | 0 |
| Link text | Download |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Management Stacks | 04/24/2025 | Purchase | 30814 | 658.8/ C5216s/ 2018 | BUBTL-200330814 | 05/25/2025 | C-1 | 05/25/2025 | Books | |||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Bangladesh University of Business and Technology Library | Bangladesh University of Business and Technology Library | Management Stacks | 04/24/2025 | Purchase | 30815 | 658.8/ C5216s/ 2018 | BUBTL-200330815 | 05/25/2025 | C-2 | 05/25/2025 | Books |