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  • Marketing research

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 2793

003 - CONTROL NUMBER IDENTIFIER

  • control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20191230130808.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 191230|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: OSt
  • Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Marketing research
  • General subdivision: Statistical methods
  • Form subdivision: Handbooks, manuals, etc.

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (OSt)0: Bruner, Gordon C., 1954- 2792, Marketing scales handbook :, c1994