Marketing management: Philip Kotlar

By:

Kotlar, Philip

Contributor(s):

Philip Kotlar

Material type:

TextPublication details: New Delhi: Prentice hall, c2003.Edition: 11thDescription: [xxix], 706 p. : ills. pics, figs ; 23cmISBN:

0130336297

Subject(s):

Marketing

DDC classification:

658.8/ K8487m/ 2003

Contents:

Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Market Strategies, Shaping the Market Offering, Shaping the Market Offering, Managing and Delivering Marketing Programs

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Barcode
Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction	658.8 KOM (Browse shelf(Opens below))	C-9	Available	BUBTL-20031498
Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction	658.8 KOM (Browse shelf(Opens below))	C-8	Available	BUBTL-20032283
Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction	658.8 KOM (Browse shelf(Opens below))	C-3	Available	BUBTL-20031497
Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction	658.8 KOM (Browse shelf(Opens below))	C-4	Available	BUBTL-20031022
Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction	658.8 KOM (Browse shelf(Opens below))	C-5	Available	BUBTL-20031024
Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction	658.8 KOM (Browse shelf(Opens below))	C-6	Available	BUBTL-20031020
Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction	658.8 KOM (Browse shelf(Opens below))	C-7	Available	BUBTL-20031023
Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction	658.8 KOM (Browse shelf(Opens below))	C-1	Not For Loan	BUBTL-20032277
Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction	658.8 KOM (Browse shelf(Opens below))	C-2	Not For Loan	BUBTL-20032278

Total holds: 0

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Marketing management: Philip Kotlar

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