Advertising and Promotion : An Integrated Marketing Communications Perspective / George E.Belch, Michael A. Belch,Keyoor Purani
Material type:
TextPublication details: New York : McGraw Hill Education Private Limited, c2007.Edition: 7th ednDescription: xxvi, 818 p . : ill. ; 24 cmISBN: - 0-07-310126-5
- 659.1 / BEA
Total holds: 0
Browsing Bangladesh University of Business and Technology Library shelves,Shelving location: Marketing Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)
Includes Index .
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