Services Marketing Concepts,Strategies & Cases Hoffman, K.Douglas
Material type:
TextSeries: Hoffman K. DouglasPublication details: South Western Thomson 2006Edition: 4thDescription: xix, 588p. : ill, Graph, Chart, 21cm. MarketingSubject(s): DDC classification: - 658.8/ H6991s/ 2006
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Includes Index and Glossary.
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