Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ Kevin Lane Keller
Material type:
TextLanguage: English Publication details: India : Pearson, c2020Edition: 5th EdnDescription: xxx, 642 p. : ills.; 25.5 cmISBN: - 9789353946135
- 658.827/ K281s/ 2020
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Bangladesh University of Business and Technology Library Management Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.827/ K281s/ 2020 (Browse shelf(Opens below)) | C-3 | Available | BUBTL-200330810 | |||||||||||
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Books
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Bangladesh University of Business and Technology Library Management Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.827/ K281s/ 2020 (Browse shelf(Opens below)) | C-4 | Available | BUBTL-200330811 | |||||||||||
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Books
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Bangladesh University of Business and Technology Library Management Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.827/ K281s/ 2020 (Browse shelf(Opens below)) | C-1 | Not For Loan | BUBTL-200329724 | |||||||||||
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Books
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Bangladesh University of Business and Technology Library Management Stacks | Bangladesh University of Business and Technology Library | Non-fiction | 658.827/ K281s/ 2020 (Browse shelf(Opens below)) | C-2 | Not For Loan | BUBTL-200329725 |
Includes Index.
CHAPTER 1: Brands and Brand Management --- CHAPTER 2: Customer-Based Brand Equity and Brand Positioning --- CHAPTER 3: Brand Resonance and the Brand Value Chain --- CHAPTER 4: Choosing Brand Elements to Build Brand Equity --- CHAPTER 5: Designing Marketing Programs to Build Brand Equity
Management
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