Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

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TextLanguage: English Publication details: c2019Edition: 7thDescription: xxxvi, 582 p. : ills. ; 24 cmISBN:

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Services marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Bangladesh University of Business and Technology Library Marketing Stacks	Bangladesh University of Business and Technology Library	Non-fiction		658.8/ Z372s/ 2019 (Browse shelf(Opens below))				C-1	Available			BUBTL-200329728

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Previous	658.8/WRS Service Marketing : An Active Learning Resource Guide/	658.8 Z372s Services Marketing /	658.8/ Z372s/ 2011 Services Marketing:	658.8/ Z372s/ 2019 Services marketing : integrating customer focus across the firm /	658.8/ Z48s/ 2003 Services Marketing:	658.8002/ CHB Brandmaps/The Competitive Marketing Strategy Game Randall G. Chapman	658.800285574/NAD Database Marketing/	Next

Includes Index

Services marketing, Marketing, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

Marketing

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