Marketing Management/ Philip Kotler...[et al.].
Material type:
TextLanguage: English Publication details: India: Pearson, c2022Edition: 17th EdnDescription: xxxiii, 596 p.: ills.; 26 cmISBN: - 9789356062665
- 658.8/ K874m/ 2022
Contents:
Fundamentals of Marketing Management, Understanding the Market, Developing a viable Marker Strategy, Designing
Value, Communication Value, Managing Growth
Total holds: 0
Includes Index
Fundamentals of Marketing Management, Understanding the Market, Developing a viable Marker Strategy, Designing
Value, Communication Value, Managing Growth
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