International Marketing/ Philip R. Cateora...[et al.].
Material type:
TextLanguage: English Publication details: India: McGraw Hill Education (India) Private Limited, c2020Edition: 18thDescription: xxvii, 680 p.: ills.; 26 cmISBN: - 9789389538243
- 658.848/ C359i/ 2020
Contents:
The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Implementing Global Marketing Strategies
Total holds: 0
Includes Index
The Cultural Environment of Global Markets, Assessing Global Market Opportunities, Developing Global Marketing Strategies, Implementing Global Marketing Strategies
There are no comments on this title.
Log in to your account to post a comment.