William F.Arens <br/>
Contemporary Advertising / 
William F.Arens 
 - 6th Edn. 
 - Boston  McGraw hill  c1982 
 - [xxxi] , 501p . :  Graph ; 28cm. 
<br/><br/> Includes Index . 
<br/><br/><label>ISBN: </label>0-256-18257-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1/ARC