@book{1175,
	author = {David L. Loudon & Albart J. Dalla Bitta and David L. Loudon & Albart J. Dalla Bitta},
	title = {Consumer Behavior : Concepts & Applications:},
	publisher = {Tata McGraw hill},
	year = {c1993},
	address = {New Delhi},
	edition = {4th},
	note = {Includes Index.}
}