TY  - BOOK
AU  - Naresh K. Malhotra
AU  - Naresh K. Malhotra
TI  - Marketing Research : an applied orientation
SN  - 9780136085430
U1  - 658.83/ M249m/ 2011 
PY  - 2011///
PB  - Prentic Hall
KW  - Marketing
N1  - Includes Index
ER  -