@book{1683,
	author = { Boyd, W. Harper  and Harper W. Boyd , Jr. Ralph Westfall & Stanley F. Stasch},
	title = {Marketing Research Text and Cases/},
	publisher = {Richard D. Irwin},
	year = {c2004},
	address = {U S A },
	edition = {7th},
	note = {Includes Index.}
}