TY  - BOOK
AU  -  Boyd, W. Harper 
AU  - Harper W. Boyd , Jr. Ralph Westfall & Stanley F. Stasch
TI  - Marketing Research Text and Cases
SN  - 8185386161
U1  - 658.83/ B7894m/ 2004 
PY  - 2004///
CY  - U S A 
PB  - Richard D. Irwin
KW  - Marketing
N1  - Includes Index
ER  -