Zikmund, William G. <br/>
Exploring Marketing Research/ 
William G. Zikmund 
 - 8th Edn. 
 - Canada  Thomson  c2001 
 - 2416 p. 
<br/><br/><label>ISBN: </label>0324181485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83/ Z647e/ 2001