TY - BOOK AU - Kotler, Philip AU - Armstrong, Gray AU - Agnihotri, Prafulla Y. AU - Haque, Ehsan ul TI - Principles of Marketing: a south Asian perspective/ SN - 9788131731017 U1 - 658.8/ K874p/ 2010 22 PY - 2010/// CY - New Delhi PB - Pearson KW - Marketing N1 - Includes Index ER -