W.O.Beardeh <br/>
Hand Book of Marketing Scales/   
W. O. Beardeh 
 - 1st Edn. 
 - London  Sage  c1993 
 - [xii], 352p. :  ill, 29cm ;  Marketing. 
<br/><br/><label>ISBN: </label>0-8039-5155-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEM