TY  - BOOK
AU  - G.A.Churchill Jr.
AU  - G.A.Churchill Jr.
TI  - Marketing Research Methodological Foundation 
SN  - 0030068886
U1  - 658.83/ C5631m/ 1995 
PY  - 1995///
CY  - London
PB  - The Dryden 
KW  - Marketing
ER  -