Jack B. Haskins  <br/>
Successful Advertising Research Methods  
Jack B. Haskins & Alice Kendrick 
 - U.S.A  NTC  1992 
 - 453p. :  24cm. 
<br/><br/> Includes Index . 
<br/><br/><label>ISBN: </label>0-8442-3189-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>659.1072/HAS