@book{1782,
	author = { Wright, Peter and Peter Wright, Charles D. Pringle and Mark J. Kroll and John A. Parnell},
	title = {Strategic Management: text and cases/ },
	publisher = {Allyn & Becon},
	year = {c1993},
	address = {London},
	edition = {2nd Edn.},
	note = {Includes Index . }
}