Czinkota, Michael R. <br/>
International marketing/  
Michael R.czinkota and Ilkka  A. Ronkainer 
 - 5th Edn. 
 - Washington  Dryden   c1997 
 - [xxix],860p.:  Tabile,Mape ; 25cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0030244013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848/C998i/1997