J. H,. Westing <br/>
Modern Marketing Thought/ 
J. H. Westing 
 - 3rd Edn.  
 - New York  Macmillan  c1975 
 - [xiii], 525p. :  ill, 24cm.  Marketing. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0-02-426590-x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WEM