W. D. Perreault <br/>
Essentials of Marketing/  
W. D. Perreault 
 - 7th Edn.  
 - London  Irwin  c1997 
 - [xxvi] , 613p . :  Graph ; 26cm . 
<br/><br/> Icludes Index . 
<br/><br/><label>ISBN: </label>0-256-18341-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/PEE