R. D. Buzzell <br/>
Global Marketing Management /  
R. D. Buzzell 
 - 3rd 
 - New York  Addison Wesley  c1995 
 - [x],686p.:  23cm.  Marketing. 
<br/><br/><label>ISBN: </label>0-201-53572-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848/BUG